Filth Clothing
Amsterdam-based latex designer, Stuart Craig, asked me to help him create a brand from the ground up.
With no name and just a very nebulous idea of where he wanted it to go - more McLaren and Westwood, punk and club than fetishwear - I built a set of written and visual systems that would enable him to position the brand as hand-crafted and premium with an emphasis on provenance and quality.
Creative Direction
Branding + Naming
Photographic DIrection
Web UI
Design Systems
Copy + Content Design
Print Collateral
More McLaren and Westwood, punk And club
DISCOVERY
DESIGN SYSTEM